- Farah Jefry’s rise from local pitches to international stages reflects a bold new era for Saudi football.
- Launching her club career at just 15, she is now inspiring a new generation of Saudi athletes to dream bigger and achieve more.
- Her partnership with Pepsi celebrates the ambition shaping the future of women’s sports across the Kingdom.
Riyadh, April 29 – In a landmark moment for women’s sports in Saudi Arabia, Pepsi today announced the addition of Farah Jefry — a pioneering Saudi athlete reshaping the future of women’s football — to its new global roster of unstoppable female ambassadors.
Part of Pepsi’s 100 Days of Summer campaign, the announcement celebrates an exciting summer of football across Saudi Arabia, England, Spain, and Norway. Jefry’s inclusion marks a proud milestone for Saudi football, showcasing local talent on the global stage and celebrating the spirit of a new generation redefining the game.
Jefry’s football journey began at just eight years old at Manarat Jeddah International School. By 15, she launched her club career with the Jeddah Eagles (now Al-Ittihad), quickly becoming top scorer in both the 2020-21 Champions Cup and the inaugural Saudi Women’s Premier League. Beyond the pitch, she made history in 2021 as the first Saudi sportswoman to become an Adidas ambassador, starring in the Weaved as One campaign celebrating unity through football and Saudi culture. She continues to inspire through landmark moments, including Saudi Arabia’s iconic World Cup victory over Argentina.
Speaking on her latest milestone, Jefry said: “Pepsi’s legacy with football icons is legendary, and I’m still pinching myself. Joining this incredible roster and being part of its next chapter is a dream come true. I hope my journey inspires young girls across Saudi Arabia to dream big and pursue their passion.”
For more than 50 years, Pepsi has been at the heart of football culture, celebrating the passion of players and fans around the world through bold partnerships and memorable moments. As women’s football continues its rapid rise, Pepsi is spotlighting a new generation of trailblazers like Jefry, who are refreshing the game with their unapologetic challenger spirit.
Joining Jefry on Pepsi’s global roster are two-time Ballon D’Or Féminin winner Alexia Putellas, England star Lauren James, Norwegian standout Caroline Graham Hansen, and existing ambassador Leah Williamson — each recognized for their outstanding contributions on and off the pitch.
The unveiling of Pepsi’s new ambassadors marks the start of an exciting summer campaign, where Jefry and her fellow stars will bring their energy, passion, and unstoppable spirit to fans around the world.
Cathy Graham Kidd, Senior Marketing Director at Pepsi, commented: “Our new ambassadors have a thirst for more — a drive to push boundaries and inspire a new generation. Pepsi has always redefined football culture, and now we’re proudly championing the unstoppable rise of women’s football, bringing billions closer to the excitement of the game.”
As opportunities for women in sport continue to grow across Saudi Arabia, Jefry’s story — and her partnership with Pepsi — reflects how far the game has come, and the possibilities that still await the next generation of female footballers.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, and Quaker. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.
For more information, contact DL-MECOM@pepsico.com, visit www.middleeast.pepsico.com, and follow us on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCoMiddleEast.
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