Food parcels, shared meals, and local partnerships aim to support communities during Ramadan
March 25, 2025—Riyadh, Saudi Arabia: PepsiCo and the PepsiCo Foundation have pledged to provide over 1.75 million meals with the ‘Filling Hearts’ campaign this Ramadan, expanding efforts across nine countries. The initiative includes distributing food parcels, hosting communal iftars, gifting for Eid, and volunteer work.
“Ramadan is a time for us to give back and stand with one another”, said Wael Ismail, Vice President for Corporate Affairs in the Middle East, North Africa, and Pakistan. “Through Filing Hearts, we’re humbled to support families in meaningful ways. As our business grows, so too must our contribution to local communities.”
Now in its third year, the Filling Hearts campaign sees PepsiCo working in collaboration with local NGOs to provide food parcels, distribute hot meals, or bring communities together.
In the UAE, PepsiCo is partnering with Heroes of Hope, hosting a friendly match between its employees and People of Determination, while continuing to support the GCC’s first wheelchair basketball team. PepsiCo employees in the UAE also assembled and distributed gift packages for the company’s frontline workers in the country.
In Saudi Arabia, PepsiCo has partnered with Etaam (Saudi Food Bank) to distribute 333 food parcels and nearly 6,000 hot meals to underserved families, in addition to organizing a communal iftar for 40 families.
The largest initiatives are taking place in Egypt, Pakistan, Lebanon, and Iraq, where people are receiving food, clothing, and water system support. More than 350 PepsiCo employees have volunteered as part of the initiative
“None of this would be possible without our local partners,” added Ismail. “Their efforts, dedication, and knowledge help us make a difference.”
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About the PepsiCo Foundation
The PepsiCo Foundation, the philanthropic arm of PepsiCo, invests in the essential elements of a sustainable food system with a mission to support thriving communities. Working with non-profits and experts around the globe, we're focused on helping communities obtain access to food security, safe water and economic opportunity. We strive for tangible impact in the places where we live and work—collaborating with industry peers, local and international organizations, and our employees to affect large-scale change on the issues that matter to us and are of global importance. Learn more at www.pepsicofoundation.com. Follow us on Instagram and LinkedIn.