A Bold New Chapter
The opening of our RHQ in Riyadh offered an interactive journey through PepsiCo’s world — from immersive displays to bold flavour stations, each one brought our values to life in a playful and purposeful way.
From our first steps in Saudi Arabia in 1954, the Kingdom has been at the heart of PepsiCo’s regional story. The new RHQ deepens this commitment, built for collaboration, innovation, and localization in line with Vision 2030.
What commitment looks like:
- SAR 9 billion invested since 2017
- 100% of potatoes locally sourced
- SAR 30 million R&D hub launching in 2025
We’re proud to grow with Saudi Arabia, and excited for what’s next.
A Celebration of Community
The RHQ inauguration was a multisensory celebration of purpose, people, and partnership.
Guests were welcomed into curated zones blending business, culture, and creativity. Starting at the Legacy Zone, visitors explored PepsiCo’s milestones through interactive trivia and visual storytelling.
In the Pep Hub, a short film and leadership remarks set the tone before guests entered the Taste Zone:
- Garmish World: Snack innovations from Lay’s, Cheetos, Doritos, and Tasali
- Quaker Station: Custom desserts pairing Quaker ingredients with local flavors
- Pepsi Mixology Bar: Signature mocktails and photo ops at the Sting Wall
The journey ended at the Time Capsule Zone, where guests wrote messages to their future selves for 2030. A snapshot of ambition, sealed for tomorrow.
What Leadership Said
Aligning with Vision 2030: Purpose, people, progress
During the inauguration ceremony, PepsiCo’s senior leaders shared their vision for the company’s continued role in advancing Saudi Arabia’s national priorities.
- 100% local potato sourcing
- 22% water use reduction through smart irrigation
- SAR 30 million regional R&D hub to drive innovation and localization
- SAR 225 million investment in a new potato processing facility in partnership with the Ministry of Industry and Mineral Resources
- Driving youth development through innovation and entrepreneurship
Together, their messages reinforced PepsiCo’s alignment with the Kingdom’s Vision 2030.
A Launchpad for Ideas
Our RHQ will feature an innovation space, including:
- SAR 30m R&D hub launching in 2025
- Culinary lab for prototyping and recipe testing
- Sensory studio to taste experiences
- Creative space driven by local insight
A Message to 2030
Guests wrote messages for a 2030 time capsule. These messages captured the spirit of the day:
- Progress rooted in community
- Brands inspired by culture
- Partnership at every step
